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AHCP seminar Francesca Sobande 8 December 2022 Author: Abigail Gilmore Added on Dec 8, 2022 Duration: 0:59:53 Consuming Crisis: Commodifying Care, COVID-19, and Digital Remix Culture Based on key themes from the new book Consuming Crisis, this session focuses on how consumer culture capitalised on Coronavirus (COVID-19). It explores how brands claim to care while they encourage people to ‘keep calm and consume’. The session draws on analysis of the power and politics of marketing by examining an eclectic mix of campaigns, content, and experiences. Such work outlines the societal significance of how digital technology mediates memories and work. Rooted in the belief that brands cannot be activists, overall, this session considers how brands construct care, camaraderie, culture, and so-called ‘normal’ life during times of crisis.  

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